I am very picky about the taste of my beer, so I decided to make it on my own. Who would have thought I could also make money doing what I enjoy and offering a drink that is perfect for my preferences? It isn’t hard to make beer but you do need to go about it in a particular manner. Your containers and utensils for the process need to be clean and sanitary.
All of your ingredients need to be top quality or the taste of the beer is going to be compromised. It doesn’t make sense to take part in the process only to cut corners and reduce the overall value it is going to deliver. You will be surprised to discover how affordable the ingredients are so there is no ready to go with anything less than top quality.
Some people have the wrong idea about this type of business I am involved with. They think making beer is about playing drinking games and taking samples all day long! In reality, it is stressful at times to get the produce made, bottled, and distributed. There can be problems that arise and you have to deal with them.
Deciding on the name for the beer, the logo, and how to design the bottle all have to be determined. Keep in mind the product has to look great in order to entice consumers to buy it! I didn’t know this going into a beer making business but I know plenty about it now. It is a good idea to hire someone to market for you if you don’t have any experience. You don’t want your product to move very slowly.
It took almost a year from the time we had a business plan in place to get the money together and the work to begin. Our brewery isn’t large but there are plenty of items you need to have in place. This includes those for testing and quality control. We have plans though to expand the business in the next five years in two phases.
We have made enough profits to be able to pay for the first phase of expansion without taking out a loan. Our goal is to generate enough profits to do that with the second phase as well. There is always going to be a market out there for beer, but keep in mind you are competing with some big brand names that have been around for decades.
This is why you need a unique approach to get your foot in the door with all of it. You should have fun making beer, but you also need a solid plan of action that gets results. For me, I created a beer I really like the taste of. I was lucky enough there is a market of people out there that have similar tastes. Be creative, do your homework, and don’t rush the process. When you do it right, your beer business will also be around for a long time with a great following of loyal customers.